That video clip really caught me off guard, but in a good way. So much so that I had to check to see if I had sound on, because the game felt like there should be sounds.
As for the story itself, seems fine. Not great, certainly not bad, but good enough to keep going with. Most notable annoyance is the transitions with their clicking-does-nothing interstitials and rather abrupt transitions, but that's all minor stuff. I would advise caution with the good/bad/intelligent point system, in part because you have to commit hard to see the paths as a player, and in part because every developer who tries a system like that seems to end up regretting it six months down the line.